Because we're officially new BFFs with ousted Life & Style editor Mark Pasetsky, we're privy to all his emails. Including the one he just sent out announcing Mark Allen & Co.'s new "Magazine Cover Consulting Service," where clients will, theoretically, enlist his firm's services to test different versions of magazine covers in hopes of putting the best-selling version on the newsstand.
"We will provide strategic cover recommendations designed to help publishers gain an edge over their competitors and ultimately increase newsstand sales," says Mark.
Sounds like a sure-fire plan, coming from the fella who put together this August cover of Life & Style — accomplishing the feat of seeing newsstand sales drop by 150,000, to just 600,000, after blowing a fat wad on exclusive photos of Maddox Jolie-Pitt's birthday party and then under-delivering on enticing coverlines.
Editorial Director
Mark Allen & Company Announces Magazine Cover Consulting Service; New Service Developed by Life & Style’s former Editor-in-Chief Mark Pasetsky
NEW YORK, NY — October 11, 2007 – In the increasingly competitive newsstand market, publishers can now turn to Mark Allen & Company, which today announced its Magazine Cover Consulting Service.
Mark Allen & Company founder Mark Pasetsky created the service after serving as editor-in-chief and general manager of Bauer’s Life & Style Weekly, where he developed the magazine’s cover for three years.
“We’re seeing a big demand for this service in the marketplace,” said Mark Pasetsky, CEO, Mark Allen & Company. “We will provide strategic cover recommendations designed to help publishers gain an edge over their competitors and ultimately increase newsstand sales.”
Under Pasetsky’s leadership, Life & Style became the fastest growing magazine in the country and was named the 2004 Magazine Launch of the Year by Samir Husni.
About Mark Allen & Company
Mark Allen & Company is a leader in communications and editorial consulting. Heading the firm is Mark Pasetsky, who brings our clients a unique combination of senior-level editorial and communications experience. For more information, please call 212.243.8543 or visit http://www.markallenco.com.
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