Former Life & Style editor Mark Pasetsky – who takes some responsibility for all those Brangelina covers – must've found someone to pay $10 an hour to help kick off his stab at creating online content. Introducing CoverAwards.com, a "new way for consumers to offer their opinions on magazine and newspaper covers, as well as web site home pages from around the world."

Though published under the newly minted Tecktonik Media umbrella, make no mistake: CoverAwards.com is Pasetsky's not-exactly-transparent attempt to promote his "Magazine Cover Consulting Service" from his company Mark Allen & Co. Which, to be sure, is not a business move we're crapping on. Dubious, perhaps, but a suggestion we'd make to most PR and marketing firms.