So, after a month of civil liberties complaints, Mark Zuckerberg has admitted that the execution of Beacon, its advertising program out of a dystopian novel, was no good.

Beacon originally was an automatic opt-in program that sent data from external websites to the Facebook feed. Civil liberty groups like MoveOn.org, and their spokesman Adam Green, freaked out, and yesterday Mark Zuckerberg apologized for the program’s befuddled launch.

But who did Zuckerberg really apologize to?

Most users did not even know about Beacon. Only 70,000 joined the petition to have Facebook "stop invading [their] privacy," compared with 9 million users who objected to the newsfeed from last fall.

So really, Mark Zuckerberg is sucking up to advertisers after originally presenting Beacon as an opt-in program and setting it up as an opt-out program.

Considering the site's captive audience, advertisers will probably accept Facebook's apology.