Fortune editor-at-large Richard Siklos has exactly zero new things to say about Drudge: "There is no Drudge video section, no subsidiary sections of the report (lifestyle, sports, and so forth) and no tricky pop-up windows to keep visitors on the site there rather than sending them elsewhere on the web. In short there is very little that looks like it was done for many of those "-ization" words that are so de rigueur in webland, - optimization and monetization. All Drudge produces is a single page, updated a few dozen times every day by Drudge personally - he has purportedly not missed a day since he launched the site-with the help of a part-time associate or two." [Fortune]