The endless race for the latest set of exclusive celebrity photos wraps another round, with OK! reportedly snapping up the first pictures of Matthew McConaughey and Camila Alves' son Levi Alves, adding to this week's long-expected coup of Jamie Lynn Spears' new daughter Maddie. Of course, this is just a small battle compared to the People v. OK! bidding war for Angelina Jolie and Brad Pitt's new bundle of paydays.

Update: The price for the pics? Three million dollars, says TMZ, with the deal including the baby's first Christmas pics too and the option to bid first on their weddings photos should they tie the knot.