• In desperate post-Sopranos haze, HBO greenlights new episodes of Unsolved Mysteries.

• Is YouTube destined to become the new Friendster and fade into "I Love The 00's" obscurity?

• Advertisers already starting to back away from Portfolio on the basis that it's boring and reads like "Business for Dummies."

• Joe Scarborough and his cronies "jokingly" ripped the producers' Paris Hilton script into pieces, pretended to light it on fire, then stuck it in the paper shredder. It's called journalism, people.

• Time Inc. dives into digi-mags while remaining pessimistic about the future. Writes AdAge, "No one at People has any idea how well the new digi-mag will perform, and understandably is keeping expectations low."

• Chicago Trib publishes its annual 50 Favorite Magazines list, which includes Rolling Stone (it's "regained its mainstream relevance") and Esquire ("it's not as solid as it was in the 70's but neither are rock n' roll and the Miami Dolphins.")