• For a limited time only (a.k.a. until the release of The Simpsons movie) the retail chain formerly known as 7-Eleven will now be known as "Kwik-E-Mart," and will sell Squishees, Buzz cola, KrustyO's and other Simpsons inspired products. Which isn't blatant commercialism so much as "pop culture commenting on pop culture commenting on itself," explains a biased marketing exec. Plus a rare opportunity to make overweight cartoon enthusiasts even fatter.

• Brits trying to court US readers who fancy a tawdry sex scandal along with their morning tea.

• The iPhone is slightly less boring, equally as overpriced as it initially appears.

• WFAN fuels rumors that Don Imus may be unveiling some new racial epithets on a radio station near you.

• Jericho producers are planning a long future, which—in television lingo—means "more than seven shows."