• As Barbara Corcoran splits the real estate game she dominated, she's lined up three reality TV pitches to peruse under the auspices of her new TV production company. Ideally she wants to bring the housing market to the reality genre, but outside the Apprentice realm.

• Greta Van Susteren is hoping her Natalee Holloway ratings will shield her from an obvious conflict of interest with her sister Lise's U.S. Senate campaign in Maryland.

• EchoStar is hoping your town will want to be the next Half.com, Oregon, renaming itself to DISH in exchange for 10 years of free satellite TV service for all residents. Execs must be reading Mark Hughes' Buzzmarketing.

• Greg Lindsay finds no signs of the celebrity weekly bubble bursting, and for that we feel blessed.

• But aside from the celebrity weeklies, other magazines are continuing to see their circulations drop. House Beautiful is tumbling, folks, run for cover!

• Forget Microsoft. It's Google you should be worried about running your living room. But it's AOL who will keep you as a customer, always.