• Time Inc. is hiring big-shots, and you know what that means. Pink slips for everyone! [NYP]

• As if you needed another reason to laugh at the Bauer kids. [WWD]

• Rupurt Murdoch taught his kiddies well. His son James totally reads blogs. [Financial Times]

• Who knew that someday, the real estate section would be the toughest beat on the block? [NYP]

• Everyone at Wal-Mart will soon be smiling — except for the employees who work there. They still get paid like $2 an hour. [Ad Week]