• Richard Desmond should know letting the bills slide isn't "OK." The porn-cum-gossip peddler is facing a potential lawsuit from Splash News thanks to five months of unpaid bills.

• Maybe if Gear magazine outsourced its ad sales staff a la Breathe, Bob Guccione Jr. wouldn't be stuck toiling with Discover.

• Since you long ago threw out Jack Welch's guide to Winning and will wait no longer for Steve Florio, it's time for the latest media mogul memoir. Look forward to Hearst prez Cathy Black's management tome, where we'll learn how to run the least sexy publishing house. Well, second to E.W. Scripps, anyhow.

• Where Yahoo hired Kevin Sites as a war blogger, AOL is boosting its own content business with a video-on-demand celeb journalism series promising the continued overexposure of Paris Hilton and Tom Cruise.

• With product placements becoming central to TV show plotlines, it's only a matter of time before Eva Longoria's characters starts sleeping with a Rokr phone.

• The Wall Street Journal waved goodbye to Joanne Lipman – who's taking off to head up Conde Nast's business division – complete with pretzels, wine and cheese. Extravagance is never spared.

• NYU is boosting its journalism faculty by 60 percent, adding 12 new faculty members that might have an inkling how this media business works.