• Don't let Fairchild's "She's so Jane" ads fool you: Brandon Holley is no Jane Pratt, and her mass market push for Jane isn't going over well with editors. They're jumping ship like Chris Mitchell.

• Dan Rather is gung ho about reopening President Bush's National Guard story, but CBS News isn't thrilled with the idea for, ahem, obvious reasons.

• The hurricane coverage continues to bolster ratings for the cable news networks, with Fox News remaining in the lead with an average 1.2 million daily viewers. 'Cause you knew Roger Ailes was going to milk death and destruction for every last viewer.

• Anderson Cooper didn't have any luck avoiding the Gulf Coast's harsh weather and he can't avoid trouble on the housing market either. His West 38th Street loft, originally listed at $2.2 million, has dropped to $1.795m in its second price cut.

• Even though the New York Times didn't exactly apologize to Geraldo Rivera for implying he staged a Hurricane Katrina rescue, the Fox News journo doesn't plan on suing.