• Simon Dumenco weighs in not on the Oscars, but on whether reading media blogs makes you fuckable. The answer? Abso-fucking-lutely.[AdAge]

• Men's Vogue, it turns out, is a hit. Jay Fielden – and we're just guessing here – is not. [WWD]

• NBC Universal is forking over $600 million for iVillage, which sounds like a whole lot of cash for an online estrogen fest. [The Street]

• How, exactly, does a status-seeking media social climber manage to standby his money-losing trash rags? Daniel Gross is on the case of American Media Inc.'s David Pecker. [Slate]

• The Chinese love Jann Wenner's products, when written in Chinese. [London Times]

• Has Dateline's timeline come and gone? We hope not, if only because we'll miss that online sex predator series. [B&C]

• Embroiled Village Voicer Nick Sylvester may be suspended from the alt-weekly, but he's gone for good at Pitchfork. [The Nation]

• To enter the Bloomberg house of financial news, you must have your glamour shot taken. [Washingtonian]