• How do TV networks hang on to their viewers? By killing off main characters. (We really hope this means Meredith Grey on Grey's Anatomy will die soon.) [NYT]

• In his very serious court battle, we find out that Dan Brown does not have the only book store in New Hampshire [NYT]

• Why do we need bloggers? Because the press is too lazy to pick up stories on Fridays. [Slate]

• Mike Lacey doesn't just fire his staffers — he tortures them in front of his staff first. [NYP]

• By insisting he wants less media attention, the press flock to Nick Denton. Shocking how that worked out. [WWD]