• VF continues parading around sneaky Brad Pitt publicity.

• BusinessWeek runs the PR listicle PR Week should have. (Update: Oh look, they did.)

• It’s not just MTV: 60 Minutes has rules about showing brands, too.

• OK! raises price, sees newsstand sales drop, remains mum on actual gauge of catastrophe.

• Bill O’Reilly turns to body language expert, just like a real tabloid.

• Early success of NBC’s Identity means we might be looking at more regular installments of Jeff Zucker’s cheap programming.

• Post New York and Absolute, Caroline Miller keeps on keepin’ on.