Microsoft: Bad At Software, Worser At Advertising
Case study
 

Microsoft got a lot of crap when it spent $10 million on Jerry Seinfeld to produce a 90-second spot where he and Bill Gates squish shoes and walk in a parking lot together. The tech blogs hated it; Madison Avenue tried defending it; we decided it was semi-effective. But maybe Microsoft deserves zero sympathy after all, because across the board, its advertising is pretty terrible. Witness this creation:

 

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Comments (1)

No. 1 · MyThinkingMind

Worst advertisement ever

Posted: Sep 12, 2008 at 6:11 pm · @Reply · [Flag?]
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