Were you under the impression that fun, exciting wars were reserved for disputes between races, religions, tribes and nations? Wrong, silly. Computer companies can do battle also. Sure, it's even more stupid and offensive than regular combat, but at least the only casualties are money and dignity.

The image at right that looks like it was taken from an Apple ad was, in fact, taken from a Microsoft ad. Is your mind blown? That's the point. After pulling their ineffective, strange Seinfeld-Gates ads only two weeks after they premiered, Microsoft is striking again with a hipper, slicker attack. Sick of being pigeonholed as the computer for boring old turds, Microsoft is co-opting Apple's "nerd" character to do its PC bidding.

In a new 15-second spot, the "nerd" announces, "Hello. I'm a PC. And I've been made into a stereotype." Viewers are then introduced to a decidedly un-nerdy group of happy PC users, including children, Deepak Chopra and Pharrell Williams. Cool, right? Fuckin' Chopra, man.

Like a sleeping giant, Google continues to plot in the shadows, patiently awaiting the day when Microsoft and Apple kill each other and make room for its total world domination.