We've already seen the marketing genius behind Showtime's excellent serial thriller Dexter at work: Blood-flushing urinals, dead guys on the street, body parts in the butcher's display window.

To market the series' third season, which kicks off Sept. 28, Showtime has produced a series of Dexter magazine covers. We've got Rolling Stone here, and below, Wired. So they're marketing these to … savvy media types? Because general audiences are going to prefer more severed body parts.