TVNewser has the latest from Seacaucus, where MSNBC chieftan Rick Kaplan has some exciting new changes to spice up ratings:

I'm happy to share with you some news about a primetime schedule adjustment we're going to make beginning next Monday. Rita and Joe are going to switch timeslots. Joe will move an hour earlier to 9pm and Rita will take his place at 10pm. Both Rita and Joe have great programs built around their unique personalities and this change will support their continued growth. We've had a lot of ratings growth this year with Chris and Keith and I'm confident that this change will improve our audience flow and allow us to extend that momentum to the second half of primetime. Tucker will continue to round out our primetime lineup at 11pm.

That is: Shuffling papers at least gives the impression Kaplan is doing something about slagging ratings. And putting Rita up against Greta Van Susteren and CNN Headline News impresario Nancy Grace? Smart move. Oh, and Tucker Carlson is still resident bastard child. Happy cable primetime!

Memo: Joe At 9, Rita At 10 [TVNewser]