After a fare hike whose implementation saw neither the subway's efficiency increase nor its piss smell decrease, the New York MTA has a plan to drum up some much needed cash to cover next year's $900 million deficit: whole subway cars wrapped in hideous advertising.
Entire cars have been turned into commercials before, but those ads were relegated to the the cars' interior. Now, even the sad bastards just walking past a midtown shuttle full of schmoes off to some other hellish destination in this filthy city will have to face pictures demanding they watch the History Channel.
It's like the graffiti the NYC government worked so hard to combat, just without all the annoying artistry and anti-commercialism.
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