"Stupid."
"Ridiculous."
"Ballsy."
"He's an idiot."
"He doesn't know what he's doing."
"Which lever do I pull to be crushed by a safe?"

Just a sampling of reactions we solicited from magazine industry veterans about Ron Burkle's $1.2 billion purchase of Primedia's 76 specialty magazines. Oh, and a line from Will & Grace that seemed relevant.