As we've noted before, we're growing increasingly suspicious about viral videos. That one with the wild animals? Not yet proven to be a corporate marketing stunt, but we're just waiting for the reveal.

And so arrives this clip. Easily, it could be footage of a friend performing a stupid human trick. Or, as the cynic inside us suggests, it's a spot made by the National Elevator Industry trade group looking to show how safe, and fun, escalators can be.