At least when the New York Post runs a full-page ad tomorrow proclaiming its circulation gains, the Daily News won’t have to sit in a corner and cower, for it, too, saw readership increase. The Audit Bureau of Circulation’s latest figures, released today, show the Post gaining 7.6%, bringing daily circ to 724,748, while the News climbed 1.4%, to 718,174.

And that’s about where the celebration ends. Most other papers saw circ drop, including the New York Times (1.9%), Washington Post (3.5%), Boston Globe (3.7%), Los Angeles Times (4.2%), Chicago Tribune (2.1%), Newsday (6.9%), and some paper in Texas (Dallas Morning News) that dropped 14% after doing away with circulation methods that probably shouldn’t count for anybody.

But hey, it’s not like Americans are watching the evening news, flipping through magazines, or reading books in substantial quantities either!

Update: Look at that … the Post is already celebrating.