On an average night, NBC's 30-minute Nightly News broadcast runs a total of seven minutes of advertising made up of 14 national spots. This coming Monday, however, it will run just three ads totaling 75 seconds. That's thanks to electronics company Philips, which has been making plenty of headlines recently as its latest marketing effort reduces the clutter wherever it advertisers, from 60 Minutes to the NYT's TimesSelect. Not that we watched Brian Williams' broadcast last night — but what'd we get for Philips' money? Not more stories necessarily, says the program's chief John Reiss, but they "will go into more depth with at least two pieces." Rest assured, however, that with Philips' aim to reach the younger demographic – more likely to buy plasma TVs – you won't have to put up with lengthy segments on Iraq or Darfur. We're going in depth on something superficial, like resveratrol!