NBC Is Rolling Around Naked in Olympic Cash
 

If NBC's $1 billion in Olympic ad sales didn't bring enough media coverage, than an additional $10 million certainly did. As we said last week, the business press is falling over themselves to report on the gushy news outside of 30 Rock and it moves more 30-second spots in the wake of its huge original haul. This week, it's no different: Trades like TV Week and MediaPost bring word that NBC has moved another $15 million in ad dollars.

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