NBC Rebranding Oxygen (to Hydrogen?)

oxygennetwork.gif

Oh!, thank God! After snapping up television network Oxygen for $875 million in October, NBC promptly laid off 25 percent of its workforce. Turns out, there's more baggage, like that orgasm-sounding tagline "Oh!."

So it's gone. All part of a rebranding effort, NBC is ditching the pink slogan for "a purple hue with a more staid 'Oxygen' label." Except you can still find the old branding where it counts.

oxygenicon.jpg In your address bar.

Apr 21, 2008 · Link · Respond
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