NBC Sending iVillage TV Show to a Farm in the Country
In The Loop With iVillage Canceled
 

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Whether you call NBC's dismal Internet-to-TV spin-off by its current name, In The Loop With iVillage, or by its old moniker, iVillage Live, you won't be calling it anything for much longer: A staffer on the show relays to Jossip that the network is FINALLY canceling one of history's most embarrassing examples of live programming. (To make matters worse, Bill Rancic is a co-host. Ew.)

"I'm there for the next month. The show got cancelled. Our last day is March 28th. I am dusting off my resume," says our source. (TVWeek broke the news.)

We've made no secret how much this show, the "brain" child of Beth Comstock, unnerved us. Or maybe it was just the way NBC tried to spin its dismal ratings into a positive.

So after spending $600 million on the largest women's website (we don't count Glam.com) with hopes of spawning a synergy behemoth, what does NBC have to show for itself? Oh, right: A $925 million acquisition of Oh!.

Feb 19, 2008 · 0 views (beta) · Link · 2 Responses
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Comments (2)

No. 1 · Kim

Thank goodness. What made iVillage think viewers wanted to watch a bunch of over-caffeinated, overly enthusiastic hosts bouncing off of the walls? I caught a few minutes of this show once, and it was all I could handle. It even freaked out my cat!

Posted: Feb 19, 2008 at 12:17 pm · @Reply · [Flag?]
No. 2 · suzy

I think it's obvious what NBC thinks of iVillage at this point. Regrets, they have a few…

Posted: Feb 19, 2008 at 1:01 pm · @Reply · [Flag?]
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