NBC Suddenly the Home of 'Quality,' Worthwhile Programming

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NBC had a brief few moments this fall where it could've, should've, would've shown Americans – and, more importantly, advertisers – that it was still a network worth watching and sinking hundreds of millions of ad dollars into. Now? Now The Peacock is facing off against American Idol and 24, which is a battle that's going to see more blood than Time Inc.'s little HR conundrum going down today. But that's not keeping Jeff Zucker & Co. from professing, like a certain leader of the free world, that good things are still to come. Or, as NBC Entertainment president Kevin Reilly puts it, "If you stick with quality, it pays off."

Cue the "quality" that, in the last two years alone, didn't "pay off":

Kidnapped
Four Kings
The Apprentice: Martha Stewart
The Book of Daniel
Celebrity Cooking Showdown
Conviction
E-Ring
Heist
Inconceivable
Joey
Surface
Teachers
Three Wishes

All of which amounts to countless millions in production and development forever lost to IMDB's database. Talk about ROI!

Jan 18, 2007 · posted by David Hauslaib, Jossip · Link · Respond
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