Why aren't there magazines for teenage boys? Well, for one, we have Maxim. And Maxim online. Not to mention "the general consensus" according to Jeff Bercovici that teen guys aren't interested in anything besides videogames or skateboarding.

On Eat the Press today, Melissa Lafsky chats up the likes of Atoosa Rubenstein, David Zinczenko, and Maxim entertainment editor Eric Gillin. Their shared combined perspectives seem to shed some light on the reasons why advertisers hold tightly to their "teen boy" reach via Internet and television mantra. Which, for us anyway, sheds light on the viability potential for AOL's latest launch, Lat34.com.

AOL has launched Lat34.com, a Web site centered around action sports such as surfing, skateboarding and snowboarding, through a partnership with the production company Fusion Entertainment.

Entertaining, action-like (read "videogames"), skateboarding and surfing via the Internet? And just when we thought Ariel Foxman (read "the male Atoosa") had a shot at finding his next gig.

TEENAGE WASTELAND: Where Are The Mags for Teenage Boys? [Melissa Lafsky, Eat the Press]
AOL Launches Lat34.com [Mike Shields, Mediaweek]