New Media Poll Predicts Bonnie Fuller's Exit, Suggests Ok! Is Anything But

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According to a recent Media Life survey, this supermarket checkout counter just ain't big enough for the half-dozen or so celebrity rags out there. Three quarters of readers agreed there will likely be a shakeout sometime in the celeb titles sometime in the next few years, and nearly half agreed that OK! would be the first to go:

Meanwhile, Life & Style could be next to go (though In Touch is likely "safe") while the revamped TV Guide was essentially "a disaster." People was voted least endangered and the best overall, while Star—though picked as the third-safest title—was also voted as the publication that does "the worst job." And according to media types, Bonnie Fuller won't be at the helm for very much longer:

Asked will Fuller be working for American Media in six month, two thirds said no, agreeing with the statement: "No way. It was an ill fit for a brilliant editor. I believe the rumors that she’s headed for TMZ or Hachette Filipacchi."

That's the thing about media types. Despite the overabundance of celebrity-obsessed rags, they never really seem to get "starstruck." Unfortunately for Star, the same could also be said about Bonnie.

Mar 20, 2007 · posted by · Link · Respond
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