When we heard New York magazine was launching a new blog, we were hoping that somewhere along the way we would get a little peak into the secret life of staffers. (Mostly we want a full report on the number of Julianne Moore photos in Adam Moss' office.)

We're not quite there yet … but what we do have is a fun little IM chat between "pop culture gurus" Emily Nussbaum and Adam Sternbergh. The topic at hand? None other than the new New York-based comedy 30 Rock. When Nussbaum decides she likes the show, and Sternbergh decides this makes her a moron, things get hotter than when the interns bring David Amsden his mail.

Nussbaum: What else did you hate, Mr. I Miss Arrested Development?

Nussbaum: I think I liked this show better than you for the same reason I like Scrubs and you don't like it.

Sternbergh: Because you like things that are awful?

Sternbergh: Like Scrubs?

Nussbaum: You hate Wacky.

Sternbergh: I just found the comedy's not that sharp. I laughed out loud only once, during Tracy Morgan's bit about the government injecting AIDS into our chicken nuggets.

This is what happens when your masthead changes once every seven years. People just get a little too comfortable with each other.

‘30 Rock’: One Thumb Up [Fresh Intel]