News Corp.'s MySpace Picks … MSNBC?
Where's the Keith?

myspace.jpg

News Corp.'s digital unit, Fox Interactive, told investors it would miss projected earnings of $1 billion by a full $100 million, which sent analysts rushing to cut their recommendations. Rupert Murdoch's Internet strategy rests, by no small amount, on his $580 million purchase of MySpace, which hasn't seen the ad revenue dollars he would like.

Interesting, then, that instead of feeding MySpace into an obvious extension – political TV – with corporate cousin Fox News, the social network has instead inked a deal with MSNBC.com and NBC News, streaming the cable network's shows on the site for the new "Decision '08." (The dealmaking isn't without precident: NBC and News Corp. did team up for Hulu.)

At least one thing doesn't come as a total surprise: For now, you won't find Keith Olbermann's show on there.

Apr 22, 2008 · Link · 1 Response
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  • Comments (1)

    No. 1 Bubblegrrl says:

    I assumed that KO already trolls MySpace looking for dates. That is his target demographic, isn't it?

    Posted: Apr 22, 2008 at 6:16 pm
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