Unlike, say, AdWeek, which is no longer published weekly, the glorified college ranking magazine U.S. News & World Report does not carry the term "week" in its title. So when it goes from being a weekly to a biweekly next year, it's going to be a less awkward public relations matter. Perhaps softening the blow, though, is that U.S. News was already cut from 46 to 36 issues last year.

But here's the good news for Mort Zuckerman's growingly irrelevant magazine: When ad revenue declines and cost pressures finally force competitor Newsweek to follow suit, as Michael Wolff predicted will happen within the next five years, well, they're gonna have that whole "week" thing to deal with.