
The price to print newspapers may finally be going down, after a tremendous uphill spike that has contributed in part to the recent shutterings and layoffs in the industry.
"In the last couple of weeks, very quietly, the newsprint companies are making clear that they are not going to raise rates next year," one of the newspaper executives said. "It's going to save millions upon millions of dollars for the newspaper companies."
Newsprint producers also said they would cancel several price increases that were announced for the fourth quarter of this year, an executive from another newspaper company said.
Well, that's good news right? But can the price cut save an industry that runs on ad dollars, when there are no ads to be sold?
The problem right now isn't entirely the cost of paper. It's the cost of cars. And without the bailout money that the Big Three are asking for, it will be hard for newspapers to sustain their pricing on subscription sales alone.
Because look, if all that needed to happen was free paper, then every news organization would switch to online format. But obviously, if we can see what's happening over at Radar is any indication, paper prices alone cannot solve the problem of how to make enough money to support writers, editors, and bandwidth, at the very least.
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