Nielsen Business Media, publisher of Adweek, Brandweek, Mediaweek, and The Hollywood Reporter, is laying off an indeterminate number of editorial staffers; it’s not clear how much bloodshed there will be. (Not that it stopped Nielsen from

But expect more. While Nielsen may be a publisher facing the same ad dollar restraints as anybody else in the print realm, it’s long been rumored they’ve been looking to sell NBM, even though they deny it. And what’s the one thing a seller will do to make its properties look more attractive to a potential buyer? Cut costs across the line to boost margins.