Guess what, Hispanics? Nielsen is so juiced about your soaring spending power and population, chief David Calhoun is creating an independent Hispanic/Latino Advisory Council, made up of business and community leaders, "established to help inform and enhance the Company's efforts to recruit, measure and accurately report on Hispanic television households in the U.S.," according to the press release.

Also in the press release, this quote from HLAC member Ernest Bromley, chief of Bromley Communications: "Nielsen should be commended for establishing this Council, which will be an important forum for representatives of the Hispanic community to share their thoughts on the issues that are most important to our businesses and our communities."

And we totally believe it! Nielsen, which has often been criticized for ignoring huge segments of the population like college students and, um, Hispanics (SEEN HERE!), is finally trying to get its act together, and not just pretend like it cares by creating some glorified yet powerless focus group of influentials. And we have full faith in them, based on their enviable track record of identifying core problems and screwing up every effort to fix them.