Nielsen Keeps Its Secrets
Settlement as a matter of policy

Score one for Nielsen! They've put an end to an antitrust suit filed against them by erinMedia, which has tried, and failed, to encroach on Nielsen's television audience measurement space. The two parties agreed to a settlement, avoiding a trial where that charged Nielsen with blocking competitors from entering the TV ratings space. Too bad, too, since a full-on courtroom drama would've seen testimony from ABC's Henry DeVault, CBS' David Poltrack, and NBC Universal's Alan Wurtzel, as well as confidential documents, internal emails, and business agreements. [MP]

Mar 31, 2008 · posted by david · Link · Respond
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