When news of the Writers Guild of America's strike was coming, one woman was able to turn what was to become, at its core, the most boring standoff since Heidi vs. LC. Then Nikki Finke's Deadline Hollywood Daily blog made things interesting, trafficking in facts, gossip, and plucky web video better than industry rags like THR, Variety, or even the Los Angeles Times could attempt.

And if there are three things Nikki has done well – besides keeping the story fresh for weeks – it's storytelling, increasing pageviews, and caring.

Says the Observer:

“I did not know I cared about Hollywood as much as I did,” Ms. Finke, who is 54, told The Observer the other day by telephone from her home in a Los Angeles suburb. “Everyone has always criticized me over the years—‘You hate Hollywood, you hate all the movies, you hate everybody.’ And I was O.K. being in that curmudgeon role!” [...] “I didn’t know I cared.”

It's a sentiment that resonates at Jossip HQ. Know how hard we try to remain interested in media and the moguls who run it, day-in and day-out, in double-digit numbers of posts every day?

But every now and then, a big story comes along, and we feel re-energized, renewed, and ready to take on the world. And then we hunker down and pray for Friday.