No We MUST Not
Stupid publicists' stupid rules

detailshayden.jpg

Tabloid TV shows like Entertainment Tonight aren't the only demanding media outlets who insist that, if you mention a topic they're covering, you MUST CREDIT!!!! them.

Got a pullquote from a statement that was issued to everyone in the press, but that you're claiming as an exclusive? MUST CREDIT and PROVIDE LINK! Got an interview from the sister of a housekeeper who once answered the phone for Adnan Ghalib? PUT OUR TRADEMARK ALL OVER THAT!!

Now Details magazine is in on the fun. Previously respected for their Internet outreach, both internally and through Freud Communications, the Dan Peres pub now has very stringent rules if you even link to their "hot article" about ambisexual Hayden Christensen.

Hi there! I wanted to see if you’d be interested in linking to our hot article and video featuring HAYDEN CHRISTENSEN, star of this weekend’s #1 movie. He’s on the March cover of DETAILS, which hits stands next week. Note: If you run something you MUST post the cover (attached) and provide a live link.

http://men.style.com/details/features/landing?id=content_6409

Thank you!

Damn, they totally got us.

Feb 19, 2008 · posted by david · Link · Respond
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