No Wonder Oprah Is Always Giving Away Cars

Forbes breaks the news that Oprah is rich. Really, really rich. Last year, she earned $260 million. To give that some perspective, Jerry Seinfeld, the second highest paid person in television, made less than a fourth of Oprah's income.
What’s the deal with that?
[Forbes]
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I just read that J.K. Rowling has an estimated wealth of 1 Billion USD - so _who_ is "Really, really rich"? Maybe Seinfeld should take up writing?