Surprise! If you put a pair of smooth, tanned legs, a whisper of cleavage and a cute face on the cover of a magazine marketed toward tech geeks who are better at running the world than getting laid, it's going to sell well.

How well? Julia Allison is the fourth-best selling Wired cover model in the history of the Condé mag. Not good enough for the medal stand, but good enough to provoke about 103,000 smitten nerds to grab copies off of newsstands.

Moving on…