Just when you thought MTV couldn't become more of a soulless corporation without transforming into subplot fodder for a John Grisham novel, the former hipness barometer outdid itself in one week by:

1) Canceling TRL, and with it the last shred of reasoning behind calling the Viacom subsidiary a music station.

2) Signing a contract that would allow them to stay at their Times Square location (that really only made sense to inhabit when TRL was on the air) with a $35-per-square-foot rent increase.

3) Destroying the rainforest for the sake of the Real World/Road Rules Challenge show that no one knew was still on the air:

The Island: RW/RRC takes place in Panama and is marketed as a wilderness competition ala Survivor. Except the "extreme" conditions on location were bulldozed to make way for the brosephs and sorostitutes that passes for this season's alterna-cast:

(Citizens in Panama) witnessed MTV clear a large section of rainforest for the set construction. In addition, they also trashed a pristine beach, disturbed a bird sanctuary island “off-limits” to human visitations, and left behind an insane amount of garbage, set debris, and refuse.

Read the full account of the destruction here, or hold off caring until MTV tells you to by sending the Jonas Brothers to do a "Go Green" benefit in Central America (with special performances by Kanye and Britney Spears).