There are many things about JetBlue we love: The little Bliss Spa pack we get on red-eye flights from LA to NY (that mint lip balm is the best-est!); the unlimited drinks and snacks (animal crackers! cashews!); the little bottles of Best Cellars red wine that disappear like juice boxes. Aside from the growing number of delays they force us to endure (we're barely in the race of horror stories, with a mere 5-hour wait clocking in as our worst), it's a pretty decent airline. Even with their policy to allow flight attendants to smile and wave and screaming 2-year-olds instead of alert a sky marshal, we still march on our merry way, racking up our TrueBlue point balance.

So you can imagine our interest when we heard JetBlue and the New York Times are teaming up for an in-flight magazine. But this isn't a standard airline offering, like Delta's Sky magazine. JetBlue and the Times are putting together a video magazine. Times on Air "will feature content from the newspaper’s TimesTalks events, which feature interviews of newsmakers and cultural leaders by the Times’ journalists, as well as content from the Times’ Web site, NYTimes.com." Which means that while 14E deals with her wailing toddler, you can engross yourself in a chat with Larry David, Forest Whitaker, or Brian Williams.

And, if this partnership is anything like American Airlines' deal with Fortune, you can rest assured those three all paid for the pleasure. But JetBlue is above that, right?