Today is a very New York Times kind of day around here. Earlier, we came across a gossip item featuring Pinch in a Jefferson Airplane tee, encouraging his fellow gym goers to get high before working out. And now the Times is dissecting their new favorite topic. Yup, you guessed it: gossip.

It's great when the Gray Lady climbs to keep up with the trends of the industry … we're not surprised PBS is encouraging their writers to just give up and blog already. They just know so much about blogs and gossip and websites! They can even manage to put together whole columns about this crazy Internet land.

Remember the Brandon Davis "Firecrotch Lindsay Lohan cums freckles" video? Wait what? "That was so last month," you say? Yeah, we know, but lets all clap for the Times and pat them on the back for their amazing discovery of the recently revamped TMZ. (You so know Gillian Sheldon's getting a huge bonus for this one!)

In a mere six months of operation, the site has ridden a wave of enthusiasm for online video, attracting links from other gossip sites with its run-and-gun sequences of stars acting stupid. The site covers music, movies, television and industry gossip. It supplies, with occasional glitches, photo essays, copious video and, as of yesterday, blogs.

And for the latest news about gossip, you know you can always count on the Times. "It's almost moving," the writer said, focusing the end of the article on TMZ's reader comments. Totally. Just like printing reader comments off a gossip blog is almost journalism.

TMZ.com Users Post Their Own Views of Gossip [Virginia Heffernan, New York Times]