"Price-cutting and other marketing strategies widely used by the tobacco and alcoholic beverage industries are highly effective in encouraging children and teenagers to smoke and drink," declares today's New York Times.

And while experts advocate decreasing the number of alcohol and cigarette ads geared towards adolescents, they also acknowledge peer pressure, hormones and "that incredibly nicotine high" as other risk factors, concluding that teen drinking will likely prevail so long as "the 'popular' kids keep throwing those raging keggers."