The Obama campaign spent $1 million on Google search terms, compared to Clinton's $67,000. From what we can tell, most of the money was spent making search searches for "Obama" or "Clinton" turned up the candidate's website, which Google's standard search results already offered. Search terms "economy," "recession," "Iraq," and "health care" were not advertised on. [MP]
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Interesting, this is new PR tactic used also by people with money who have had poor press. I noticed that a Google search of the name of a certain dramatic firing of a certain CBS EP brought up many sites which carried the story. The next week, the search brought up a blatently contrived story of a scene where her husband allegedly spoke to two female gossipers. Some of the heavy stories about her were hard to find. Many of the remaining high listed stories had previously shown many negative public comments but were magically gone the following week.
Google is the new mechanism for re-writing history, or at least creating a skewed historical
profile.
Kind of disgraceful.
But I'm glad to see that Obama didn't waste money on that. Shows his financial sense and Hillary's
narcissistic priorities and financial irresponsibility.