Ron Goldman's family has purchased the rights to O.J. Simpson's If I Did It as part of some twisted deal where they can hope to profit from the gruesome fictionalized tale of how their loved one was killed. But it's not just that the Goldmans now have the right to publish the book Rupert Murdoch gave his stamp of approval on. "The Goldmans own the copyright, media rights and movie rights," reports the AP. "They also acquired Simpson's name, likeness, life story and right of publicity in connection with the book, according to court documents. The Goldmans want to rename the book Confessions of a Double Murderer and plan to shop it around to publishers."

Sure, O.J.'s attorneys are fighting it — but who isn't looking forward to the eventual New York Times Book Review ads featuring The Juice, a speech bubble, and the book's title?