OK! magazine might be willing to reach deep into its pockets for scoops, but when it comes to the paper the tabloid is printed on, they're coming up empty.
If you'll take a gander at this week's issue, you'll notice the paper stock is lighter, which means the paper itself is thinner, and more prone to bleed-through. That's because the Northern & Shell mag downgraded its paper stock as a cost-cutting measure. (The more to ply you with, Jamie-Lynn.)
Not only might readers find the Richard Desmond-owned tabloid cheap, but advertisers are, too. And they're not happy.
In some issues of the magazine examined, full-page color ads are bleeding through to the opposite page, obscuring editorial, and vice versa. One such instance is a full-page Quaker ad for the brand's Sweet & Salty Crunch Granola Bars.
OK!'s Quaker account is a significant one: They've been advertising inside the magazine in every issue, we're told, and closed the account off to other celeb weeklies without much consideration. And that might make sense, since OK!'s Midwest ad sales director, Jeremy Greenspan, is married to a one Sarah Greenspan, who just happens to be the associate media director at Quaker's agency OMD in Chicago.
To be sure, nepotism in publishing and advertising isn't exactly surprising; relationships, whether platonic or otherwise, run this business.
But who, then, is looking out for Quaker when it comes to their crappy-looking advertising in OK!? The suits at PepsiCo might want to know.
Editorial Director
Seems like someone at the books who didn't get the biz is sabotaging the good names of innocent people. Pretty low David. I smell 'payola' here.
Haven't me and my trashy daughters helped you people sell enough issues to afford some better paper and ink?
Er, My Hunt, isn't it the case that nepotism helped get OK! this biz? Surely that's payola?
Dearst Quincy - I don't know the people involved, so I can't say for sure. THat kind of stuff happens with people who not related in the business. For example, if I took you to see the Rolling Stones, bought you $300 jenas, wined you, dined you, etc… then you may be more inclined to give me the business. However, this seems like a story created by someone at a competitor of OK!'s that is pissed they didn't get the Quaker ad business. I call that low if it's the case. But it does happen. Ahh the joys of the advertising business.
PS - Mama Spears, if you think OK! is the only one making dough of the demise of you and your daughters, then you are as stupid as you portray yourself to be.