Last week’s OK! magazine (the one with Rachael Ray on the cover) barely broke the 300,000 sales mark, according to a source with knowledge of scan data. (Calls and emails to OK! haven’t yet been returned.) That’s the lowest figure in recent memory for the Richard Desmond tabloid import. Something tells us this week’s “Jamie-Lynn is preggers!!!!!@#$%#$^@#$!” issue will fare better.

Meanwhile, with that same Dec. 12 issue, OK! went through a barely-noticed change: Us-ifying its logo. (The old logo is on the far left.)

Lucky them, it looks like they still have a few months before Jamie-Lynn’s baby is born, and they’re forced to cough up $1 million for photo rights. So keep trying new things.