"MSNBC was first to report the death of Lady Bird Johnson on Wednesday afternoon," reports TVNewswer. "Chris Matthews reported the news at 5:34pm and tossed to an obit package by Brian Williams."

CNN and Fox News reportedly tied for a close second, going on-air at 5:37pm, with FNC's obituary narrated by Mike Emanuel, and CNN's voiced by Wolf Blitzer.

And, in third place? Why, People magazine, of course!

Because nothing offsets a serious obituary about the former First Lady of the United States like an article about Jessica Simpson's feelings on plastic surgery and Drew Barrymore's sex life.