Last Thursday, New York Post's Page Six column occupied three whole pages for the first time in its storied history, proving that if there's one thing Richard Johnson's good at, it's pocketing boatloads of cash. From the advertisers, of course!

And while the NYT is on hand to explore the more boring ad-sales revenue aspect of this mysterious third-page addition, we're far more preoccupied wondering what effect this will have on the Sixers' already non-existent sleep schedules.

Because even if you reserve a quarter of the page for Searle, Coach and Contempo Casual ads, that still leaves an additional three-quarters of a page of backstabbing socialites, billionaire playboys and two-timing trophy wives. And, seeing as Page Six's previous experience with outside freelancers didn't exactly go so well, we're guessing that extra reporting will sit squarely on the shoulders of the current staffers.

Either that or they'll need to hire an additional staffer. Fortunately, we hear Sarah Polonsky is still available…